Assuming that any two things that are categorically the same are, in fact, the same can be misleading.
A Chevy Malibu and an Audi A4 are both cars but, beyond some basic engineering and mechanical principles, they are as different from each other as salt and pepper.
It’s a similar situation when comparing the two CRM offerings from Salesforce and HubSpot. Each one is extremely popular (Salesforce is the world’s number one CRM platform) and each one delivers the essential functions of CRM: the gathering, ordering and overall management of customer and client data.
This article isn’t going to be a side-by-side comparison of the two products; there are a number of online sites that take care of that. Here’s one of them.
What’s Best for A Manufacturer?
What we will endeavor to uncover is which one is better suited to a manufacturing entity.
For most small and medium sized businesses, HubSpot may be the logical choice for one simple reason: its basic CRM product is free. Bear in mind that, in this world, you get what you pay for so, if you want more, you have to pay more and that happens to be the case with Hubspot.
HubSpot’s expertise lies in sales and marketing solutions for SMBs (small and medium-sized businesses). In fact, in some content marketing circles, HubSpot is known as a pre-eminent online center of excellence for marketing strategies and sales campaign designs for a connected world. At this, they excel and their CRM is geared accordingly.
Greater Needs Demand More
Manufacturers, however, have needs that go much further than simply front-office sales and marketing strategies.
There is the critical customer service component to consider; if a customer emails, engages a chat-bot or goes old-school and phones customer support, that customer wants assurances that whoever’s on the other end knows everything about the customer and can solve the issue promptly and efficiently.
Similarly, in an enterprise-level manufacturer, the customer profile needs to be readily at hand throughout the organization so that every employee touching that file has the most up-to-date picture of the customer.
This is one of the strengths of a Salesforce CRM solution. Since all CRMS are driven by data, the platform that can analyze data fully and completely is going to be far more useful for the user. Analyzed data is displayed on what are called ‘dashboards’, not unlike the dashboard you’d find in the Chevy Malibu or Audi. Again, though, there are dashboards and there are dashboards.
How information is displayed has a huge impact on its actionability. Salesforce offers far more dashboard designs and variables than HubSpot, including numerous kinds of fuel gauges, pie charts, bar charts or line graphs you might prefer to employ.
Artificial Intelligence Comes Standard
Perhaps the greatest strength of Salesforce CRM is the built-in artificial intelligence (AI).
Not only does Salesforce provide powerful analytics as “standard equipment”, when it’s integrated with a back-end ERP system, its AI component drives predictive results gleaned from data that allow sales teams to go into action at the right moment, field service crews to detect possible problems and take preventative steps to keep a customer’s on-site machinery running smoothly or production teams to closely compare inventory to orders, alert the Purchasing teams and adjust production levels accordingly.
Having AI working within a CRM allows a manufacturing firm to see and know what is going on throughout a supply chain, as well. This is what sets Salesforce CRM apart and what has helped to make it the world’s number one CRM solution.
HubSpot is a highly capable product that meets the needs of many businesses, much like the Chevy Malibu works for many families from a cost and value point of view. However, since the manufacturing sector is so globally competitive and technology is being applied so fast, it’s vital to have a CRM platform running your data show in a manner that allows you to always know where you are at any given moment in the sales, production, or even, business cycle.
This is what a manufacturer receives with Salesforce’s CRM platform. And there’s nothing wrong with owning an Audi. To book a "test drive", please contact us!