Post-pandemic, institutions of all sizes and types are finding innovative ways to take advantage of a rising demand for learning services and provide more value to their students. However, no two educators approach this reimagination process in exactly the same way. Your organization is unique; your evolution should be, too.
At Gerent, we see every learning institution as an individual. We want to help you achieve your ideal future state on your terms — which is why we’re opening up limited (and entirely free) office hours to forward-thinking program leaders.
Tutoring & Student Advancement
International / Study Abroad
Camps & Recreational Programs
We have a deep and broad understanding of all key areas of educational institutions, including:
We are a top Salesforce pure-play consulting partner with critical mass and no corporate parent or acquisition-induced constraints.
We’ve successfully deployed Salesforce solutions into multiple large and complex Education and Training environments.
Build thoughtful student journeys with impactful messaging that communicates your unique culture and value proposition
Leverage robust student and partner profiles to gain insight into trends and opportunities for growth
Design smart, interactive spaces that provide centralized help, secure account access, and chat for 24/7 support
Make informed programming decisions to foster retention and improve student outcomes
“As we brace for Fall 2021, I am tasked with managing our enrollment pipeline to ensure that we meet our strategic recovery goals. This “new reality” has certainly put me behind the eight ball because our student demographic has been impacted by the pandemic. We’ve relied on “our students” being “our students” for so long that it’s hard to gain insight into changing trends and new opportunities. I work closely with marketing and recruitment, but I don’t have a good idea of what they are doing and if we’re on track to hit our yield and retention targets.”
“I have a robust communication plan that fosters student engagement and support. However, because our institution’s data is very siloed, it has become increasingly difficult to leverage critical milestones within the student journey. As a result, there is a misconception that marketing doesn’t understand our students. We have great ideas and direction, but need a cohesive way to automate personalized messaging to reach our students (on a variety of platforms) when they need it most.”
“In admissions, we often find ourselves balancing two conflicting roles: gatekeeper and cheerleader. It’s my responsibility to adhere to our institution’s rigorous admission standards, while still communicating our mission of inclusivity and student success. I would love to spend more time getting to know my applicants, to help them through our process, but I am bogged down in tedious, manual (and sometimes double) work. I worry that I am losing touch with our current student population and am not able to add value to their experience.”
“I serve as the liaison between my school and our graduates. I coordinate with just about every department on campus and am responsible for outreach through programmed events and targeted messaging. Our institution is generously supported by alumni/donor contributions and with incoming student funding being impacted so heavily by the pandemic, I need the ability to create scholarship opportunities and carefully track ROI of our fundraising efforts and related campaigns.”
April has spent over 20 years working in education and training. Her most recent leadership role in organizational and customer operations gives her a unique insight into the challenges and opportunities facing today’s institutions.
She has developed and redesigned processes to support a network of 60 domestic learning centers and their relationships with over 500 higher ed partners. April specializes in enrollment management, strategic operations, and student experience.
Will has worked in the technology industry for over 27 years. He has spent the last 10 years spearheading Salesforce digital transformation in the finance and education sectors. This experience has provided unique insights into the issues many businesses face during a digital migration.
His most recent senior leadership role in a global language training organization has led to a worldwide Salesforce implementation and fostered internal adoption of the new platform. Will specializes in strategic thought leadership, technology innovation, and senior IT management.
Meeting Learners’ Evolved Expectations in the Competitive Online Education Sector explores why online education organizations’ digital presence must be differentiated in today’s competitive climate, why catering to consumers’ changing demographics and expectations is essential, and the profound importance of leveraging data to increase the recruitment and retention of learners.
In a world where the customer is more important than ever and competition is greater than ever, a company’s brand promise is everything. It goes to reputation, customer retention, product value and, ultimately, corporate growth. So, if that brand promise is broken in any way, a company could be in peril.
After all, they are offering a product and a service and they’re promising satisfaction at the end of the day. Perhaps nowhere else will a customer turn away faster than from a company offering training or education that fails to measure up. That customer will never return and will likely let a whole lot of other people know about it, too, via something called…social media.
In this episode, we’ll examine the brand promise in education through the thoughts and words of two experts in the education field.
July 19, 2021
For Educators, the Upskill Boom Offers a New Imperative for Digital Transformation
May 25, 2021