Manufacturing

We are committed to being a world-class Salesforce partner in the manufacturing vertical. We are focused on bringing solutions around data and analysis that enable leaders to make valuable decisions in real time, uncovering the quickest time-to-value and measurable returns on investments.

Areas of expertise

Discrete Manufacturing

Process Manufacturing

National & Regional Distribution

You can count on us

Deep experience in Salesforce for Manufacturing

Gerent has been successfully implementing technology solutions for both discrete and process manufacturers for the past 13 years. We are invested heavily in manufacturing and have in-house experts with years of on point use experience.

Manufacturing Cloud Expertise

Gerent is a proud Salesforce Manufacturing Cloud Partner. We are a go-to partner in manufacturing with years of market experience and one of the first to deliver Manufacturing Cloud to our customers.

Manufacturing is our largest focus area.

Making up 40% of our customer base, we know manufacturing and we know how to help manufacturers get the most out of technology to reduce working capital, waste and inefficiency.

Fast time-to-value

Quality is important to us but so is speed. Our project completion rate is known to be 40% faster than other Salesforce consulting and implementation partners saving you time and money and accelerating business value.

Substantial experience in both discrete and process

Because of Gerent’s experience in creating technology solutions for the manufacturing sector, we have the depth of knowledge to work with significant types of manufacturing - discrete or process - and deliver on our promise of high-value service.

Powering Manufacturers

Unlock data in real time

Present accurate data in real time across teams and facilitate stronger business discussion.

Facilitate decision making

Review accurate data and make timely course corrections or plan changes, enabling agility in changing market conditions.

Increase business efficiency

Enable account and product forecast accuracy, strategic KPI tracking and levels 1-5 dashboards.

How we can help

Meet Robert

VP of Operations at large enterprise

I run a multi-site operation, we have grown as a business through new product launches and acquisitions. I have an older ERP system and with each new acquisition, I inherit another. We spend a lot of time and effort on the integration of acquisitions, trying to find common ground in data that exists in many places that are disconnected from one another. In addition, I am trying to build business cases for investments and improvements in operations, but I struggle to get supporting information that can be trusted.

How can technology help?

  • Implementing enterprise-class software can facilitate the adoption of corporate standardized solutions.
  • Having data on a single platform enables rapid access to real-time reports and data, allowing for informed and confident data-driven business decisions.
  • Trending report data also uncovers and highlights which operations are succeeding and which need for improvement.
  • Reports and dashboards are sharable to the CEO and COO and can be viewed as needed.

Meet Sam

VP National Sales

I have 7 RVP direct reports with a total of 300 salespeople in the field; some are independent reps. I have to present a forecast by account down to the part number for a rolling 12 months. It seems like I spend most of my time forecasting. I also struggle to get the independents to forecast; they say it is non-value-added work for them.

How can technology help?

  • Integrating Manufacturing Cloud with your ERP systems drive volumes of data and can segment it by account to the part number.
  • You will be able to divide goals amongst your teams and track progress in dashboards.
  • With the use of AI, it is possible to drive insights into forecasting that are valuable and can shorten the process.
  • Enabling community access for you independent sales folks, providing access to sales and commission tracking will help engage them in the forecasting process.

Meet Mark

CFO Mid-Size Component Manufacturer

I am a single site facility in diverse markets with a high seasonality mix. The struggles of flexing the workforce or level loading the factory can mean the difference between making or losing money in any given month. I rely heavily on sales and operations working together on forecasting. I also need to watch volumes and pricing carefully, we have lots of competition and need to keep our customer base happy.

How can technology help?

  • Integrating Manufacturing Cloud with your ERP systems drive volumes of data and can segment it by account to the part number.
  • Setting up a dashboard to look for variability in volume and margin will help pinpoint areas of concern in real time.
  • Managing contracts and sales agreements by account to look for pricing opportunities.
  • Connecting forecast to inventory control to avoid obsolete inventory risks and accruals for expenses.

David Morley

Manufacturing Practice Leader

Our Head of Manufacturing, David Morley, has 30+ years of manufacturing experience in Asia, Europe and North America. He is an early adopter of Salesforce as a cross functional platform with a strong focus on growth and innovation.

Connect on LinkedIn

Our Point of View

Our Point of View

The Impact of Adopting an Agile Framework for Manufacturers explores the consequences of failing to adopt an agile framework, the benefits of implementing one, and the steps manufacturers need to take to succeed with agility.

Episode 34: How Digital and Lean Combined Can Help Manufacturers Respond Fast to Changes in Demand

By the time digital technology ushered in Industry 4.0 at the start of the century, lean thinking was a highly mature and proven approach. But history has taught us over and over that when something new and game-changing meets the tried-and-true, there will be conflict.

For proponents of lean methodologies, the arrival of digital technology was oftentimes dismissed as perhaps trendy, a flash-in-the-pan, a shortcut that wouldn’t work in the long run. And for the proponents of digital, lean was looked at as old-fashioned and way beyond its sell-by date. It was time to shuffle off to the old folks’ home.

In this episode of Ahead of the Curve, two highly experienced people, each a master of his own discipline, argue if and how digital technology and lean methodology can work together and what the combination could produce.

September 7, 2021

A Pharma Giant Elevates Its Service Standards with Community Cloud

A Pharma Giant Elevates Its Service Standards with Community Cloud

Client Success Snapshot

Client Profile:

  • Overview: A globally-active pharam company that provides a range of contract pharmaceutical development and manufacturing services.
  • Industry: Manufacturing (Pharmaceuticals)
  • Team Size: 1,001-5,000
  • Annual Revenue: US$ 530 million
  • Headquarters: Northern Ireland, UK
  • Markets: Global

The Challenge

When a major pharmaceutical service provider approached Gerent, it was struggling to deliver a positive customer experience. The company’s existing customer service platform was old, slow, challenging to scale, and unable to facilitate real-time case management. Data silos forced customer service reps to navigate multiple systems while gathering the information they needed to handle support calls, leading to inefficiency.

Gerent's Approach

Gerent recommended that the client implement Salesforce’s Service and Community Clouds to deliver smarter, streamlined support on a 24/7 basis by replacing auto-reply emails with real-time acknowledgment and issue resolution.

Key Outcomes

Thanks to its partnership with Gerent, the biopharmaceutical service provider is better-equipped than ever to support and serve significant players in the global pharma industry. Post-implementation, the company enjoyed greatly improved agent productivity, faster issue resolution, accelerated representative onboarding, improved customer service history visibility, and improved customer satisfaction.

Client Success Story

While pharma giants do a lot of their proprietary R&D in-house, they often outsource product development, clinical trials, and manufacturing to third-party companies. Our client, a major provider of these contract services, is one of these pharmaceutical partners; its services span the gamut from conducting research to organizing drug trials. 

As a professional partner, our client's service division needed to be responsive to drug company queries. However, when the pharmaceutical service provider approached Gerent, it struggled to deliver a positive customer experience. The company's existing customer service platform was old, slow, challenging to scale, and unable to facilitate real-time case management. 

Our client's consumers — which included some of the most prominent players in the pharmaceutical space — expected more from their partners. As such, resolving the company's customer service problems was a business imperative.


Gerent's First Steps: Identifying Improvement Opportunities

Gerent thoroughly analyzed Almac's existing setup to assess customer interactions and gauge how quickly customer service reps dealt with service tickets. Our review found that case and customer information wasn't easily accessible; data silos forced customer service reps to navigate multiple systems to access the information they needed to handle support calls. The awkwardness of the setup also led to training inefficiencies, as it would take months for a new hire to learn how to use the unwieldy platform. In short, the service platform was difficult to use and slow to facilitate ticket resolution.

Improving Service Experiences with Salesforce

After the review, Gerent’s team recommended that the company implement Salesforce’s Service and Community Clouds. These tools would allow the company to deliver smarter and more streamlined support on a 24/7 basis by replacing auto-reply emails with real-time acknowledgment and issue resolution.

Community Cloud would enable the company's diverse global service and sales teams to communicate on a single platform and share casework instantly. It would also allow the service provider to create a live agent element; this feature ensures that customers can chat with help desk associates whenever they need assistance.

The client agreed, and Gerent began the implementation — while ensuring that the new Salesforce solution was fully integrated with the company's proprietary back-office systems. The results of this campaign included but were not limited to:

  • Greatly improved agent productivity and faster issue resolution
  • Faster customer service rep onboarding
  • Real-time chat and real-time case management and resolution
  • Better customer service history visibility and enhanced service experiences
  • Improved customer satisfaction

Thanks to its partnership with Gerent, the third-party biopharmaceutical service provider is better equipped than ever to support and serve significant players in the global pharma industry.


Contact Gerent today to find out how we can help your business achieve its ideal future state!

Marketing Cloud Empowers a FreightIntel Provider to Eliminate Silos

Marketing Cloud Empowers a FreightIntel Provider to Eliminate Silos 

Client Success Snapshot

Client Profile:

  • Overview: An organization that provides analytics, benchmarking, and monitoring services to companies in the logistics industry
  • Industry: Online Media (FreightIntel)
  • Team Size: 101-200
  • Annual Revenue: N/A
  • Headquarters: TN, USA
  • Markets: Global

The Challenge

For years, a FreightIntel provider had managed its marketing efforts through a constellation of disparate platforms. This decentralization forced the company’s marketing team to continually bounce between applications and information sources. The approach simply wasn’t efficient — which is why the organization asked Gerent to help centralize its ESP operations. The project was on a tight timeline; the implementation needed to occur before the company’s contract with its former ESP provider expired.

Gerent's Approach

Gerent implemented several Marketing Cloud tools, including Automation Studio, Email Studio, Web Studio, and Marketing Cloud Connect in just four weeks. Our solution architects also helped the FreightIntel provider centralize its scattered assets by creating a processing page that would direct all information collected by the company’s 1,200+ web forms to a single location.

Key Outcomes

The newly-implemented tools gave the FreightIntel provider a much-needed marketing boost, reduced overhead costs, and substantially improved operational efficiency. Moreover, the project’s Quick Start approach ensured that the client’s team could transition its operations onto the new framework before its previous ESP contract expired.

Client Success Story

Nothing limits operational potential like silos. It’s a reality that our client, an organization that provides benchmarking, analytics, monitoring, and forecasting services to businesses in the global logistics industry, was acutely aware of when they contacted Gerent in November 2020. 

For years, the FreightIntel provider had managed its marketing efforts through a constellation of disparate platforms. This decentralization forced the company’s marketing team to continually bounce between applications and information sources. The approach simply wasn’t efficient — which is why the organization asked Gerent to centralize its email service provider (ESP) operations onto Salesforce’s Marketing Cloud. 

Marketing Cloud was an intuitive choice for the FreightIntel provider. The company had previously enjoyed a positive experience with the Sales Cloud and knew that Marketing Cloud could provide similarly valuable gains. However, implementing the shift wasn’t a challenge the company could reasonably take on without professional guidance — which is why its leaders turned to Gerent. 

Once briefed on the FreightIntel provider’s needs, Gerent’s solution architects implemented several Marketing Cloud tools, including Automation Studio, Email Studio, Web Studio, and Marketing Cloud Connect. Combined, these would provide the company with much-needed marketing functionality, reduce overhead costs, and substantially improve operational efficiency.


Implementation According to Your Timeline

The gains the FreightIntel provider sought weren’t all that unusual. The company’s timeline, on the other hand, presented an unusual challenge. 

When the company approached Gerent, its leaders explained that they needed a quick switch onto Marketing Cloud, since the contract for their ESP, Piano, would soon expire. However, the company’s contract with its former marketing software, Hubspot, still had a year left on its term. Therefore, Gerent needed to ensure that the organization’s software transition wouldn’t disrupt its continued use of Hubspot. 

Gerent met the challenge by launching a quick-start scenario. In just four weeks, our team implemented Marketing Cloud and migrated all 17 of the company’s newsletters onto the cloud. This was a complicated process, as it involved syncing Marketing Cloud with Hubspot to ensure subscriptions would remain up-to-date across all platforms as the transition progressed. 

During this process, Gerent also considered ways to optimize the resources the company already had at hand. For example, before the FreightIntel provider’s partnership with Gerent, its marketing department had over 1,200 web forms that deposited data across the company’s digital platforms. Gerent’s team centralized these assets by creating a processing page to guide all collected consumer information to a central, readily accessible hub.

Preparing for the Future with Gerent

Once Gerent finalized the immediate transition from Piano to the Marketing Cloud, the team turned its attention to planning for the company’s migration away from Hubspot. Gerent set the organization's marketing team up for success by connecting Social Studio and Ad Studio early. The year-long head start allowed the company’s team to explore the new systems and preempt any learning curves before the official transition to Marketing Cloud occurred. 

With Gerent’s assistance, the FreightIntel provider attained operational cohesion and a degree of centralization that would empower its marketing team to significantly bolster its efficiency. Can your organization say the same? 

Contact Gerent today to find out how we can help your business thrive!

A Major Materials Manufacturer Obtains a 360° Perspective with Salesforce

A Major Materials Manufacturer Obtains a 360° Perspective with Salesforce

Client Success Snapshot

Client Profile:

  • Overview: A leading manufacturer and distributor of outdoor construction
  • Industry: Manufacturing (Construction Materials)
  • Team Size: 201-500
  • Annual Revenue: N/A
  • Headquarters: NJ, USA
  • Markets: USA

The Challenge

A leading manufacturer and distributor of outdoor construction materials lacked centralized contractor and customer management systems. Without such frameworks in place, it couldn’t easily oversee its projects or distill its consumer data into actionable marketing insights. The company wanted to expand its digital marketing capacity by transitioning to a platform that could better track its ongoing projects and outreach campaigns.

Gerent's Approach

With Gerent’s support and guidance, the material manufacturer implemented three premier Salesforce solutions: Marketing Cloud, Sales Cloud, and Community Cloud. Gerent’s digital experience branch, Gerent Digital, also developed digital persona maps that the company could use to optimize its marketing processes and develop best-in-class customer experiences.

Key Outcomes

After partnering with Gerent, the materials manufacturer gained access to a suite of invaluable Marketing Cloud tools, including Email Studio, Automation Studio, Journey Builder, Marketing Cloud Connect, and MobileConnect. Gerent’s solutions architects also built an end-to-end process that leveraged Salesforce tools to track contractor progress and support consumers through every step of their journey — from initial capture to contractor bid to project handoff. As a result, the materials manufacturer can now effectively manage its leads across multiple channels and make optimal use of its collected data.

Client Success Story

Before one US-based manufacturer began collaborating with Gerent’s manufacturing practice advisors, it took an old-school approach to outreach. The company — a leading manufacturer and distributor of outdoor construction materials — didn’t have a centralized platform for its contractors or the means to deploy digital outreach campaigns at scale. In fact, before 2020, it didn’t even gather email addresses from its consumer interest forms.

But in the digital age, being able to collect and deploy data is paramount — which is why the company’s leadership team approached Gerent’s manufacturing practice for guidance. Within a few months, Gerent helped the manufacturer implement not one but three premier Salesforce solutions: Marketing Cloud, Sales Cloud, and Community Cloud.

Optimal Operations are Only an Implementation Away

With Gerent’s help, the materials manufacturer gained access to a suite of invaluable Marketing Cloud tools, including Email Studio, Automation Studio, Journey Builder, Marketing Cloud Connect, and MobileConnect.

Having this infrastructure in place empowered the company to manage its leads across multiple channels more effectively. It also allowed the construction materials manufacturer to develop an end-to-end process that tracked contractor progress and supported consumers through every step of their journey — from initial capture to contractor bid to project handoff. This change benefitted the company’s partner contractors, too; the firm’s partnered professionals can now check on project bids and gain a comprehensive view of their projects in a few short clicks.

Of course, having the technology is only half the battle. To ensure the manufacturer’s team would understand and optimally deploy the tools they had at hand, Gerent also put together an end-to-end demo of Sales Cloud, Community Cloud, and Marketing Cloud.


A Deeper Understanding of Customers with Gerent Digital

Gerent’s practice leads knew the manufacturer needed a deeper understanding of its client base to achieve its mission. With this need in mind, the leads connected the company with Gerent Digital, helping it acquire digital persona maps to optimize its processes and develop top-of-class experiences.

When the organization’s leaders approached Gerent, they did so in the hopes of expanding the company’s digital outreach and marketing capacity. That goal has since been accomplished — and as a result, the construction materials manufacturer is well-positioned to achieve success in the digital age.


Contact Gerent today to find out how we can help your business achieve its ideal future state!

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