Gerent for
Travel & Hospitality

Gerent strives to become the premier Travel & Hospitality industry partner for services implementation in the Salesforce ecosystem.

With unique experience among Salesforce consulting partners, particularly regarding cruise industry Salesforce implementations, coupled with a decade-plus of established trust by Salesforce’s own Professional Services team, Gerent will leverage its differentiated foundation to deliver unparalleled, results-based, Salesforce solution success within the Travel & Hospitality industry.


We are dedicated to helping our travel partners and customers focus on the safety of travellers, work with pandemic guidelines of the CDC and WHO, and develop a sound strategic plan to address the future of travel.

What’s new?

Catering to Guest Preferences in the Everchanging Hotel Sector

Although the pandemic has affected every sector around the world, the hotel industry has been particularly hard-hit. Akin to many other industries, hotels and resorts will see significant shifts in the post-pandemic era. In order to rise from the ashes, hotels will need to pivot substantially and reconsider many elements of their operations.

An effective approach to keeping loyal customers satisfied is to modify the existing rewards programs available to them. A loyalty program that offers one free night after two bookings is not realistic with today’s travel restrictions, as people are traveling much less. A more reasonable program could offer a guest a complimentary massage, beauty treatment, or main course if they stay with you for four nights. The more likely rewards are to be used, the more likely you are to retain the customer.

This white paper endeavors to explore how hotels can continue to build customer loyalty, outline technological innovations the lodging sector has adopted and examine effective ways hotels can expand their reach to convert new audiences.

Ahead of the Curve Podcast

Episode 13: The State of Travel Today

An in-depth interview on the health of the cruise industry right now and the outlook for its future with Ketta Riley, SVP of Travel & Hospitality Practice at Gerent and Andy Stuart, CEO of Norwegian Cruise Line for more than 30 years. We discuss the role of the CDC, what cruise lines are doing to make their ships safe and how they’ll bring travelers back to cruising.

You can count on us

Depth of Experience

With over 40 years of collective experience and 40,000 hours of implementation, we have deep understanding of the Travel & Hospitality sector. We know what it takes to drive revenue and reduce costs, and we know the importance of staying up to date with new and current global requirements pertaining to COVID-19, GDPR, and PCI compliance.

Broad Areas of Focus

We specialize in multiple areas of the Travel & Hospitality Industry including but not limited to Cruise Lines, Shore Tour Operators, Transportation such as limousines, buses, and trains, and Hotels & Lodges, including both retail and wholesale models.

Knowledge & Expertise

Our expertise in the sector is enriched with a strong network of travel partners and a large user community that we leverage for research and development. We work with Senior Management in a number of organizations to ensure continuous visibility to top-level visions across travel markets.

Committed to Innovation

Our DeepQuest solution is a one-stop-shop, low-cost, and easy implementation Salesforce-powered CRM solution designed to help SMBs in the Travel & Hospitality industry optimize their customer relationships and scale their business.

Customer Success

We’ve successfully deployed a wide range of Salesforce solutions for some of the largest players in the Travel & Hospitality industry, including but not limited to Norwegian Cruise Line, Alaskan Dream Cruises, Crystal Cruises, Lindblad Expeditions, & Florida Tours.


Crystal Cruise Lines Adopts Marketing Cloud

How Crystal Cruise Lines Fights to Regain Number One Status


Smart Data Propels Sales for Crystal Cruise Lines

How Gerent Helped Crystal Cruise Lines Leverage Customer Information and Drive Revenue


Alaskan Dream Cruises Gain Valuable Customer Contacts With DeepQuest

More Than A Reservation System – A CRM-Powered Reservation System


Centralizing Data Leads to Streamlined Operations

Ocean State Transit in New England centralized data to remain at the top of its game


Norwegian Cruise Line Calming Choppy Waters

Gerent Helps a Top Cruise Line to Streamline Its Marketing and Sales Efforts


Ketta Riley

Travel & Hospitality Practice Leader

Ketta Riley brings over 30 years of experience in the Travel & Hospitality industry. She spent a large part of her career driving growth and innovation in a wide range of roles at Norwegian Cruise Line and has an intimate understanding of the sector. She has tackled many challenges and changes in the industry for multiple decades and brings with her comprehensive, 360-degree expertise.

Where we can help

Customer Engagement

Use the best technology tools for the sector to build customer journeys, drive brand awareness, and foster strong customer relationships.

Process Standardization

Streamline operations and automate processes by enabling easy connectivity to external travel portals and booking engines that expand customer reach.

Data Analytics

Run reports and dashboards leveraging Mulesoft, API builder, and Einstein.

Safety Measures

Enable Covid-19 tracing and strengthen customer support with additional touch points.


Remain up to date on GDPR data protections, customer privacy acts, and PCI compliance.