Gerent for
Travel & Hospitality

Gerent strives to become the premier Travel & Hospitality industry partner for services implementation in the Salesforce ecosystem.

With unique experience among Salesforce consulting partners, particularly regarding cruise industry Salesforce implementations, coupled with a decade-plus of established trust by Salesforce’s own Professional Services team, Gerent will leverage its differentiated foundation to deliver unparalleled, results-based, Salesforce solution success within the Travel & Hospitality industry.


We are dedicated to helping our travel partners and customers focus on the safety of travellers, work with pandemic guidelines of the CDC and WHO, and develop a sound strategic plan to address the future of travel.

What’s new?

How The Travel Industry Will Recover in a Post-Pandemic World

It’s no secret that the travel and tourism sector has been one of the industries hit hardest by the Covid-19 pandemic. The original 2020 revenue forecast for worldwide travel dropped from $711 billion to $396 billion – that’s a decrease of over 45%.

Fortunately, the current state of affairs won’t last forever.

How The Travel Industry Will Recover in a Post-Pandemic World examines what that transition to a post-Covid world will look like, and how the cruise lines, airlines, and hotel businesses can adapt and thrive in the coming months.

Ahead of the Curve Podcast

Episode 13: The State of Travel Today

An in-depth interview on the health of the cruise industry right now and the outlook for its future with Ketta Riley, SVP of Travel & Hospitality Practice at Gerent and Andy Stuart, CEO of Norwegian Cruise Line for more than 30 years. We discuss the role of the CDC, what cruise lines are doing to make their ships safe and how they’ll bring travelers back to cruising.

You can count on us

Depth of Experience

With over 40 years of collective experience and 40,000 hours of implementation, we have deep understanding of the Travel & Hospitality sector. We know what it takes to drive revenue and reduce costs, and we know the importance of staying up to date with new and current global requirements pertaining to COVID-19, GDPR, and PCI compliance.

Broad Areas of Focus

We specialize in multiple areas of the Travel & Hospitality Industry including but not limited to Cruise Lines, Shore Tour Operators, Transportation such as limousines, buses, and trains, and Hotels & Lodges, including both retail and wholesale models.

Knowledge & Expertise

Our expertise in the sector is enriched with a strong network of travel partners and a large user community that we leverage for research and development. We work with Senior Management in a number of organizations to ensure continuous visibility to top-level visions across travel markets.

Committed to Innovation

Our DeepQuest solution is a one-stop-shop, low-cost, and easy implementation Salesforce-powered CRM solution designed to help SMBs in the Travel & Hospitality industry optimize their customer relationships and scale their business.

Customer Success

We’ve successfully deployed a wide range of Salesforce solutions for some of the largest players in the Travel & Hospitality industry, including but not limited to Norwegian Cruise Line, Alaskan Dream Cruises, Crystal Cruises, Lindblad Expeditions, & Florida Tours.


Major Cruise Line Adopts Marketing Cloud

How One Company Fights to Regain Number One Status


Smart Data Propels Sales for High End Cruise Line

How Gerent Helped Its Client Leverage Customer Information and Drive Revenue


Meeting The High Demands of Travel Customers With CRM

Today’s tourist won’t cut any slack for anyone. Ignore at your peril


Cruise Line Gains Valuable Customer Contacts With DeepQuest

More Than A Reservation System – A CRM-Powered Reservation System


Centralizing Data Leads to Streamlined Operations

How a large school bus company in New England centralized data to remain at the top of its game


Ketta Riley

SVP of Travel & Hospitality Practice

Ketta Riley brings over 30 years of experience in the Travel & Hospitality industry. She spent a large part of her career driving growth and innovation in a wide range of roles at Norwegian Cruise Line and has an intimate understanding of the sector. She has tackled many challenges and changes in the industry for multiple decades and brings with her comprehensive, 360-degree expertise.

Where we can help

Customer Engagement

Use the best technology tools for the sector to build customer journeys, drive brand awareness, and foster strong customer relationships.

Process Standardization

Streamline operations and automate processes by enabling easy connectivity to external travel portals and booking engines that expand customer reach.

Data Analytics

Run reports and dashboards leveraging Mulesoft, API builder, and Einstein.

Safety Measures

Enable Covid-19 tracing and strengthen customer support with additional touch points.


Remain up to date on GDPR data protections, customer privacy acts, and PCI compliance.

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