Episode 1: How CRM Helps Manufacturers Boost Sales

We’ve seen the future, and it is now. As we enter the fourth industrial revolution, being on the cutting edge has become increasingly necessary for modern manufacturers — but how can they get there?  

In this episode, Gerent examines how companies in the manufacturing sector can leverage CRM to meet the fourth industrial revolution head-on. To tease out industry insights, host Chris Henry connects with two Salesforce experts who specialize in manufacturing.


We’ve seen the future, and it is now. As we enter the fourth industrial revolution, being on the cutting edge has become increasingly necessary for modern manufacturers — but how can they get there?  

In this episode, Gerent examines how companies in the manufacturing sector can leverage CRM to meet the fourth industrial revolution head-on. To tease out industry insights, host Chris Henry connects with two Salesforce experts who specialize in manufacturing. 


Topics covered during this episode include: 


1:50 — How CRM frameworks prioritize customer relationships and facilitate a culture of transformative, innovative change

4:00 — Why competitive manufacturers need to stop focusing solely on product and prioritize their customer service

10:58 — Why maintaining old, siloed processes can have a chilling effect on operational cost-effectiveness and hiring

20:06 — How businesses can integrate CRM frameworks with their ERPs to accelerate business decision-making and achieve greater cost-savings


Episode Guests:


Peter McCall 

Senior Product Marketing Manager, Salesforce 

Peter McCall is a corporate leader with extensive experience in strategy, marketing, and venture capital, and enterprise software. As the Senior Product Marketing Manager for the Salesforce Industries team, he leveraged his CRM savvy and software expertise within the company’s manufacturing and automotive verticals. 


Joe Mulrooney

Manufacturing Principal, Salesforce

Joe Mulrooney has over twenty years’ experience connecting manufacturing operations with technology solutions. He is currently a manufacturing principal on Salesforce’s industries team.