Episode 26: From Single Channel To Omni-Channel: The Evolution Of Life and Annuity Distribution

The digital revolution in the insurance industry is in the process of  transforming the way insurance is marketed and sold.

The reason it’s undergoing such a metamorphosis is because of how customers want to do business. Smartphone technology, the internet and e-commerce have all combined to allow purchases at the touch of a button and this is changing the role of the insurance agent, as well.

In this episode, we learn from two experts why and how insurance selling is changing.

Donn Vucovich is Gerent’s Insurance Practice Lead and someone with a rich background in providing technology solutions to carriers, MGAs, and others. Michael Plazony is a former senior executive at both Kemper and Erie Insurance and also possesses a strong understanding of modern insurance technology.

The digital revolution in the insurance industry is in the process of transforming the way insurance is marketed and sold.

The reason it’s undergoing such a metamorphosis is because of how customers want to do business. Smartphone technology, the internet and e-commerce have all combined to allow purchases at the touch of a button and this is changing the role of the insurance agent, as well.

In this episode, we learn from two experts why and how insurance selling is changing.

Donn Vucovich is Gerent’s Insurance Practice Lead and someone with a rich background in providing technology solutions to carriers, MGAs, and others. Michael Plazony is a former senior executive at both Kemper and Erie Insurance and also possesses a strong understanding of modern insurance technology.

 

Episode highlights include:

02:05 – Insurance carriers need new digital tools to reach customers where they are. This is also changing the traditional agent role dramatically.

06:51 – The “Amazon Experience”: What it is and why carriers are failing to deliver it to customers.

15:17 – How does a carrier align sales and underwriting to give the customer the best possible experience? Get rid of preferred rates.

26:20 – What Salesforce solutions can do to help carriers manage and maintain omni-channel distribution.

Episode Guests:

Donn Vucovich

Insurance Practice Lead, Gerent

Donn Vucovich is a multidimensional business executive with 30 years of deep experience in the insurance vertical. He has successfully led organizations through numerous transformations by leveraging his ability to develop and execute operational and technical strategies, deliver hands-on leadership, and offer sharp financial acumen. As Gerent’s Insurance Practice Lead, he serves as a trusted advisor to senior executives in the insurance industry. 


Michael Plazony

Partner, Life/New Business & Underwriting Advisory Practice Leader, MVP Advisory Group

As a partner with MVP Advisory Group, Michael Plazony maintains oversight over the firm’s Front & Middle Office Advisory Practice. His main goal is to help life insurance carriers and distributors drive profitable P&L growth by transforming their legacy new business sales and underwriting processes. He leverages full service, data-driven processes and technology solutions to deliver the right product at the right price and at the right time to agents and consumers alike.