Episode 37: Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best

There is likely no more all-encompassing and muscular marketing tool available to marketers than Marketing Cloud from Salesforce.

More than a dozen fully integrated applications reside under the Marketing Cloud umbrella. Taken together, the combination can deliver expansive yet precise marketing campaigns, driven by AI and automation.

But, it takes a substantial learning curve in order to fully grasp its capabilities. That’s why Gerent takes a unique approach to designing implementations. In this episode, you’ll hear Gerent’s solution architect and Marketing Cloud specialist, Ryan Clayton explain Gerent’s approach and why it works so well for clients.


There is likely no more all-encompassing and muscular marketing tool available to marketers than Marketing Cloud from Salesforce.

More than a dozen fully integrated applications reside under the Marketing Cloud umbrella. Taken together, the combination can deliver expansive yet precise marketing campaigns, driven by AI and automation.

But, it takes a substantial learning curve in order to fully grasp its capabilities. That’s why Gerent takes a unique approach to designing implementations. In this episode, you’ll hear Gerent’s solution architect and Marketing Cloud specialist, Ryan Clayton explain Gerent’s approach and why it works so well for clients.


Episode Highlights:

02:03 – What separates Marketing Cloud from Salesforce CRM?

03:46 – How Ryan helps clients tackle the complexities of Marketing Cloud

04:56 – The starting point: the four key components that work for most clients

12:02 – Why the Gerent approach of “crawl, walk, run” makes so much sense with Marketing Cloud

12:59 – The proof that Gerent’s approach works: three case studies


Episode Guest: 

Ryan Clayton

Marketing Cloud Practice Lead, Gerent

Ryan Clayton has been with Gerent for several years. He currently focuses on Marketing Cloud but his implementations, too numerous to count, have seen him working as a cloud architect, technical architect, and a senior developer success agent at Salesforce specializing in Marketing Cloud. He brings all that experience to bear for Gerent’s clients on a daily basis.