A Major Materials Manufacturer Obtains a 360° Perspective with Salesforce

A Major Materials Manufacturer Obtains a 360° Perspective with Salesforce

Client Success Snapshot

Client Profile:

  • Overview: A leading manufacturer and distributor of outdoor construction
  • Industry: Manufacturing (Construction Materials)
  • Team Size: 201-500
  • Annual Revenue: N/A
  • Headquarters: NJ, USA
  • Markets: USA

The Challenge

A leading manufacturer and distributor of outdoor construction materials lacked centralized contractor and customer management systems. Without such frameworks in place, it couldn’t easily oversee its projects or distill its consumer data into actionable marketing insights. The company wanted to expand its digital marketing capacity by transitioning to a platform that could better track its ongoing projects and outreach campaigns.

Gerent's Approach

With Gerent’s support and guidance, the material manufacturer implemented three premier Salesforce solutions: Marketing Cloud, Sales Cloud, and Community Cloud. Gerent’s digital experience branch, Gerent Digital, also developed digital persona maps that the company could use to optimize its marketing processes and develop best-in-class customer experiences.

Key Outcomes

After partnering with Gerent, the materials manufacturer gained access to a suite of invaluable Marketing Cloud tools, including Email Studio, Automation Studio, Journey Builder, Marketing Cloud Connect, and MobileConnect. Gerent’s solutions architects also built an end-to-end process that leveraged Salesforce tools to track contractor progress and support consumers through every step of their journey — from initial capture to contractor bid to project handoff. As a result, the materials manufacturer can now effectively manage its leads across multiple channels and make optimal use of its collected data.

Client Success Story

Before one US-based manufacturer began collaborating with Gerent’s manufacturing practice advisors, it took an old-school approach to outreach. The company — a leading manufacturer and distributor of outdoor construction materials — didn’t have a centralized platform for its contractors or the means to deploy digital outreach campaigns at scale. In fact, before 2020, it didn’t even gather email addresses from its consumer interest forms.

But in the digital age, being able to collect and deploy data is paramount — which is why the company’s leadership team approached Gerent’s manufacturing practice for guidance. Within a few months, Gerent helped the manufacturer implement not one but three premier Salesforce solutions: Marketing Cloud, Sales Cloud, and Community Cloud.

Optimal Operations are Only an Implementation Away

With Gerent’s help, the materials manufacturer gained access to a suite of invaluable Marketing Cloud tools, including Email Studio, Automation Studio, Journey Builder, Marketing Cloud Connect, and MobileConnect.

Having this infrastructure in place empowered the company to manage its leads across multiple channels more effectively. It also allowed the construction materials manufacturer to develop an end-to-end process that tracked contractor progress and supported consumers through every step of their journey — from initial capture to contractor bid to project handoff. This change benefitted the company’s partner contractors, too; the firm’s partnered professionals can now check on project bids and gain a comprehensive view of their projects in a few short clicks.

Of course, having the technology is only half the battle. To ensure the manufacturer’s team would understand and optimally deploy the tools they had at hand, Gerent also put together an end-to-end demo of Sales Cloud, Community Cloud, and Marketing Cloud.


A Deeper Understanding of Customers with Gerent Digital

Gerent’s practice leads knew the manufacturer needed a deeper understanding of its client base to achieve its mission. With this need in mind, the leads connected the company with Gerent Digital, helping it acquire digital persona maps to optimize its processes and develop top-of-class experiences.

When the organization’s leaders approached Gerent, they did so in the hopes of expanding the company’s digital outreach and marketing capacity. That goal has since been accomplished — and as a result, the construction materials manufacturer is well-positioned to achieve success in the digital age.


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