Gerent Makes a Massive Data Merge Easy with Salesforce CRM

Gerent Makes a Massive Data Merge Easy with Salesforce CRM

Client Success Snapshot

Client Profile:

  • Overview: An international provider of data centers and colocation services
  • Industry: Technology (Data Services)
  • Team Size: 500-700
  • Annual Revenue: US$ 480 million
  • Headquarters: KS, US
  • Markets: North America, Northern Amsterdam

The Challenge

In 2016, a major colocation and managed data service provider approached Gerent in the hopes of migrating its data trove onto a single CRM platform. The company had recently acquired a similar colocation services provider; the move effectively doubled its data warehouses and resulted in significant data silos. The company needed to bring all its data centers onto a single CRM platform and break down data silos without compromising its system integrity.

Gerent's Approach

Once Gerent’s solution architects reviewed the colocation provider’s situation, they realized that they would need to build several custom solutions within the Salesforce CRM to provide the level of functionality that the client required.

Key Outcomes

The Gerent-customized Salesforce solution went live in February of 2016. By June, the colocation provider had seen its net new business increase by 12% — a direct result of its enhanced ability to penetrate existing accounts and facilitate team selling efforts with Salesforce. Once the custom CRM was in place, the data service provider’s contract renewal process shortened from three months to one, its pipeline visibility rose, and its billing functionalities became more efficient.

Client Success Story

In 2016, a major colocation and managed data service provider approached Gerent in the hopes of migrating its data trove onto a single CRM platform. 

Centralization was imperative. The company had recently acquired a similar colocation services provider; the move effectively doubled its data warehouses and resulted in significant data silos. The company needed to bring all of its data centers onto a single CRM platform and break down enormous data silos without compromising system integration — after all, hundreds of customers depended on the colocation provider to ensure their data’s continued safety. 

The company was familiar with Salesforce’s innovative capabilities, having implemented it for their front office. So, the company’s leaders reached out to Gerent, a trusted Salesforce implementation partner, for guidance on how they might leverage the CRM’s data tools.


Gerent Designs a Custom Solution

Once Gerent’s solution architects reviewed the organization’s situation, they realized that they would need to build several custom solutions within the Salesforce CRM to provide the level of functionality that the client required. 

Those custom elements included but were not limited to: 

  • A quoting solution
  • Claw-back processing
  • Credit checks
  • Management of credit terms
  • Streamlined billing changes and billing history

The Result: Data Centralization and Salesforce-Facilitated Gains

The Gerent-customized Salesforce solution went live in February of 2016. By June, the colocation provider had seen its net new business increase by 12% — a direct result of its enhanced ability to penetrate existing accounts and facilitate team selling efforts with Salesforce. 

The company experienced other gains, too. Once the custom CRM was in place, the data service provider’s contract renewal process shortened from three months to one, its pipeline visibility rose, and its billing functionalities became more efficient. For the colocation provider — and Gerent — the project constituted a rousing success. 

Contact Gerent today to find out how we can help your business achieve its ideal future state!

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