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Automotive Practice

Our Salesforce Automotive consultants help dealer groups and fleet organizations deliver satisfying experiences that drive loyalty and boost customer lifetime value.
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Achieve customer-centricity with Salesforce Automotive Cloud.

With Automotive Cloud, dealers, fleet organizations, and Original Equipment Manufacturers (OEMs) can obtain transformational visibility into operational data, craft customer-centric experiences, and drive exceptional business results. Let our Salesforce consultants enable your success.

Who We Work With

Dealerships/
Dealer Groups

OEMs

Conglomerates

Suppliers

We have a deep understanding of all key areas in the automotive industry, including:

Sales

Aftersales

Warranty Lifecycle
Management

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Parts &
Accessories

Customer
Experience

What We Do For You

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Unlock long-term success with an Automotive Cloud Implementation

Our veteran Automotive consultants will create a Salesforce Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.

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Design and deploy value-add transformations with change management

As your Salesforce implementation partner, we can help you define goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.

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Reimagine experiences for your team and customers alike

Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.

Meet Gerent Experience

Expectations change quickly in the digital era; is your organization prepared to keep pace? At Gerent, we stay tuned into industry trends so we can prepare our clients to exceed customer expectations and outpace their competitors. Our team of experts will help your organization:

Embrace digital-forward experiences with omnichannel integration

Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.

Leverage first-party data to give your customer experience a personal touch

Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.

Provide customers with a fully-digitized product catalog

More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.

Optimize your customer lifetime value

Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.

Eliminate silos and take advantage of a centralized data hub

Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.

Drive user adoption and boost your transformation outcomes

A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.

Why Gerent

Salesforce isn’t just what we do, it’s who we are. Gerent began as one of the company’s own professional services teams, implementing solutions on Salesforce’ behalf. After eight long years of learning and growth, we ventured out to explore the ecosystem on our own; however, we’ve never forgotten our roots.

Today, our industry expertise doesn’t just inform us; it inspires us to keep pushing, keep discovering, and keep expanding our integration capabilities. We aren’t afraid to blaze new trails if it means delivering the results our clients need — and we regularly develop custom solutions that redefine what’s possible for Salesforce products.

Discovery is our way of life, and we are committed to living it.

Our Experts

Anandhi Narayanan

Anandhi Narayanan

Business Transformation & Strategy Leader

Anandhi has 17 years of experience in manufacturing and distribution in both the business and IT sector. She has led digital transformations across a variety of industries, from finance to sales operations. For the past five years as a consultant, Anandhi has led cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

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Jennifer Thompson

Jennifer Thompson

Automotive Practice & Pre-sales Leader

Jeni is a tenured consultant with 20+ years of experience analyzing the technology needs of Automotive and Manufacturing companies. During that time, she spent 16 years working directly with dealer management system tech companies and 7 as a consultant, heavily engaged within the Dealer & OEM space; prior to her role at Gerent, she served as a Presales Engagement Manager in Salesforce’s Manufacturing practice.

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Ryan Bjorgaard

Ryan Bjorgaard

Industries Product Lead, Manufacuting & Distribution, Auto, Energy

Ryan has nine years of experience in IT consulting, systems implementation, and solution design. With fourteen Salesforce Solution Architect certifications, he was one of the first 100 Solution Architects in the Salesforce ecosystem. Ryan is also a Manufacturing Cloud Accredited Professional and has led CRM strategy for a number of digital transformations across the sales operations and supply chain industries.

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How Salesforce can help
your business accomplish its goals

Digital transformation lets organizations adopt best-in-class technology solutions to effectively perform daily tasks with better visibility to their customers. With all customer information stored on a single platform, organizations can easily create real-time reports, which allow for informed and confident data-driven business decisions. Dealers, OEMs, and stakeholders can also use data to track trends and uncover areas for improvement through shareable reports and dashboards.

Why Automotive Cloud?

It eliminates data silos

It provides transformational visibility into your operations and pipeline by providing a 360 view of the customer

It facilitates more efficient team collaboration via process automation and shared data

It empowers your team to cultivate stronger relationships and higher CLTV leading to higher customer retention

It enables flexible, analytics-backed decision making for each of the stakeholders with customized dashboards

It helps your team resolve solving process deficiencies in real-time

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Gerent's Automotive Cloud Accelerator Speeds Time to Value

Innovation doesn’t need to be a drawn-out process. Gerent’s Automotive Cloud Accelerator empowers OEMs and dealers to drive faster time to value.

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Create a More Customer-Centric Experience with Salesforce Automotive Cloud

Auto organizations need to prioritize experience to increase revenue — and for that, they need to understand their customers. Fortunately, Automotive Cloud provides a solution.

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Our Point of View

Customer expectations in the automotive sector are at an all-time high. Today, shoppers expect car buying to be as easy and seamless as purchasing a computer at Best Buy or an item from Amazon. However, the car-buying experience often falls short of those expectations, leaving consumers feeling confused, overwhelmed, and frustrated by their sales or service experiences.

This white paper will explain why experiences are inextricably tied to customer return rates and operational performance and make a case for why organizations should adopt an omnichannel approach to customer engagement.

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Episode 13: Salesforce Automotive Cloud: Giving the Customer Experience a Much-Needed Tune-Up

Anyone who has bought, sold, or taken a vehicle in for service knows that customer experience is a major pain point for the automotive industry. Original Equipment Manufacturers (OEMs), dealers, and service providers alike have long struggled to give customers the clear communication and personalized experience they need, especially as the industry shifts into a digital-first model. But to meet consumers’ increasingly high expectations, they need effective digital tools– which is exactly what Salesforce’s newly-announced Automotive Cloud intends to provide.

October 28, 2022

Upcoming Events

We are always hosting events for automotive manufacturers, whether an industry conference, a Salesforce conference, or other customer gatherings.

Check out where we’re
going to be next!

View Events

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