Today, insurance agents manage their clients' financial assets in ways that would have seemed unthinkable even a decade ago. However, their success hinges on their ability to match the caliber of client service provided by other entities in the financial sector (i.e., banks, investment managers) and compete at scale.
The only way to achieve this goal is to conduct efficient, effective outreach across multiple channels — in other words, to deploy an omnichannel marketing approach that demonstrates an understanding of who consumers are, how they prefer to interact, and what they want out of their policies. Moreover, the consumer journeys that insurers design must be consistent across all channels to avoid frustrating, confusing, or otherwise alienating potential leads.
Implementing an omnichannel approach is a Herculean challenge for insurance and annuity providers — and, if they can overcome it, an opportunity to reap remarkable gains.
By reading this white paper, executives will have the opportunity to:
June 21, 2021Download Now
While the pandemic shattered most of the sectors within the travel industry, it allowed the recreational vehicle (RV) and campground sectors to flourish. The global RV market surpassed US$ 55 billion in 2020, a US$ 4 billion increase from the year before – and its growth is not predicted to taper off anytime soon. The latest report from Global Market Insights Inc. reveals the sector's market valuation is expected to surpass US$ 125 billion by 2027.
For the first time, the majority of RV owners are under 55 years of age and fall into generation X, millennial, and generation Z categories. As younger generations make up the primary demographic of RV adventurers, executives are taking note of new consumer expectations – which we have outlined in this white paper.
Readers will also learn about:
June 18, 2021Download Now
The pandemic has vigorously accelerated digital advancement in nearly every sector – and the distribution space is no exception. The steady growth of online marketplaces has shaken up brick-and-mortar distribution establishments in an unprecedented fashion.
With over $5 million sellers on its platform, Amazon Business reached $25 billion in annual sales at the end of its first quarter in 2021. Distributors are hyper-aware of consumers’ shift toward the e-commerce model; according to PwC, nearly 70% of all U.S. distributors believe incorporating digital transactions into their sales models is a top priority. To compete with the lower costs e-commerce businesses offer, brick-and-mortar distributors must focus on providing value-added services.
Readers will also learn how physical distributors can:
June 14, 2021Download Now
For educators, the time to rethink strategy is now. Covid-19 is finally waning, vaccinations are progressing, and demand for skills training is through the roof. The Fall 2021 semester is shaping up to be a game-changer — if, of course, institutions are prepared for it.
However, the strategies and models that captured student interest pre-Covid may not be as effective in post-pandemic times. The market has evolved, student priorities changed, and standards for e-learning have risen. Education providers must understand and adapt to the new industry landscape if they wish to make the most of the current upskill boom and, in the long term, remain competitive.
This whitepaper considers how organizations can develop a strategic approach that acknowledges the “new normal” of education and provides a seamless, tech-enabled experience that suits the real needs of today’s students.
This article will also conduct a deep dive into:
June 9, 2021Download Now
A robust quality management system (QMS) is merely a basic requirement – it affords a company the opportunity to exist and compete. However, when executives are presented with a quality cost report for the first time, they are often bewildered by how high their cost of quality is.
Quantifying quality-related costs can be a challenge, as they include a wide range of activities that involve many departments within an organization. To get the most out of their quality systems, executives should have a thorough understanding of the intricacies behind quality costs, and the ability to make data-driven improvement decisions. Readers will also learn about:
June 4, 2021Download Now
The tours-and-activities sector is the third largest sector in the travel industry, preceded only by flights and accommodations. Although the sector was valued at US$ 254 billion in 2019, activity and excursion providers have seen bookings drop by a staggering 85% one year later. This decrease largely stems from the sector's focus on group travel – which is being avoided.
However, there is still cause for optimism. The sector has seen one of the highest growth rates of venture-capital investment in the travel industry, suggesting strong post-pandemic confidence in its profitability. In order for shore tour and excursion providers to rebound successfully, itineraries should be compelling and in line with the current travel climate.
Readers will also learn about:
May 25, 2021Download Now
The variable contribution margin (VCM) is a powerful tool – to unlock its full potential, manufacturers need to know how to use it.
VCM analysis is a different way of looking at profitability; it evaluates each individual product in depth to uncover fundamental business insights, including the amount of resources dedicated to a product, how much it contributes to overhead costs and the profit it generates. When VCM analysis is evaluated in tandem with the stock keeping unit (SKU), executives begin to develop a more accurate financial picture of their business, allowing them to make smarter, more strategic decisions. A tool like Salesforce’s Manufacturing Cloud can be leveraged to make the process of classifying costs and conducting financial analysis effortless - improving a company’s bottom line.
This white paper also explores:
May 7, 2021Download Now
The insurance industry is learning that digitization holds the key to future business success. Acquiring new business and retaining existing business are how carriers can remain competitive – if they take a digital approach to those twin challenges.
In this white paper you’ll learn:
April 15, 2021Download Now
For distributors, sales territories form the foundation upon which success is built.
However, many distributors go years – and sometimes decades – without analyzing their territories and target markets. This is due to the fact that they have been doing things the same way for a long, long time. And this makes sense – when things are going well, why change? But if you haven't changed with the times, you're likely missing out on growth opportunities. And if you don't capitalize on those opportunities, your competition will.
In this white paper, you'll discover how to calculate your total and served addressable market segments and use this data to grow your business.
April 15, 2021Download Now
Although the pandemic has affected every sector around the world, the hotel industry has been particularly hard-hit. Akin to many other industries, hotels and resorts will see significant shifts in the post-pandemic era. In order to rise from the ashes, hotels will need to pivot substantially and reconsider many elements of their operations.
An effective approach to keeping loyal customers satisfied is to modify the existing rewards programs available to them. A loyalty program that offers one free night after two bookings is not realistic with today’s travel restrictions, as people are traveling much less. A more reasonable program could offer a guest a complimentary massage, beauty treatment, or main course if they stay with you for four nights. The more likely rewards are to be used, the more likely you are to retain the customer.
This white paper endeavors to explore how hotels can continue to build customer loyalty, outline technological innovations the lodging sector has adopted and examine effective ways hotels can expand their reach to convert new audiences.
March 31, 2021Download Now
Increased competition among online learning providers has been cited as a major fiscal challenge for organizations in the space. As the remote education and training sector has grown to be a highly competitive industry and today’s learners are more digitally aware, online education providers need to ensure their digital presence is optimal, so as to stand apart from their competition.
Several eLearning platforms have received unicorn valuations of over $1 Billion and massive investment is fueling the sector. Tech giants have taken an interest in the sector as well; Facebook has invested in BYJU'S and Microsoft has joined LinkedIn Learning. In addition to traditional education programs, hundreds of niche platforms now offer online learning courses in various fields, such as health, digital marketing and technology training.
This white paper explores why online education organizations’ digital presence must be differentiated in today’s competitive climate, why catering to consumers’ changing demographics and expectations is essential, and the profound importance of leveraging data to increase the recruitment and retention of learners.
March 31, 2021Download Now
Student journey mapping – the process of mapping out the entire lifecycle of your students – is an invaluable tool for educators. By mapping the student experience, educational institutions gain a powerful decision-making toolset that lets them identify and amplify areas of the student journey that are strong, while discovering and improving areas that don’t meet students’ needs.
As educational resources increasingly transition online and students are met with more choices than ever, the ability to see into the student lifecycle and provide targeted, personalized experiences will be a key factor in determining which training organizations thrive over the next five years.
In Why Training Organizations Need Journey Mapping Technology to Succeed in a Post-COVID World, you’ll learn why most training providers may not really know their student journeys as well as they should and how to begin mapping an effective student journey. Finally, you’ll also learn how to leverage Salesforce to build a robust student experience that supports internal processes with technology.
March 11, 2021Download Now
The insurance industry has finally caught up with the march of technology and is going through a rapid transformation across distribution and processing channels. Property and Casualty insurers are seeing Managing General Agents (MGAs) and wholesalers in a new light. And so are the venture capital firms, private equity companies and hedge funds.
In this white paper, Technology Builds A New Bridge Between MGAs and P&C Carriers, we’ll dig into what’s behind the transformation.
March 8, 2021Download Now
To remain competitive and better serve their patients, healthcare companies are building cloud infrastructures that allow them to collect and store unprecedented quantities of data, develop and test applications on-the-fly, and provide remote collaboration capabilities for employees, all while hiring, training, and maintaining an IT staff that can keep the machine running smoothly.
But with the benefits of cloud infrastructure come several challenges, chief among them data security, backup and disaster recovery, and regulatory compliance. Failure to meet compliance standards such as HIPAA can result in fines of up to $1.5 million per year and can even result in jail time.1
This white paper explores the challenges faced by healthcare organizations that wish to leverage cloud infrastructure, as well as how they are overcoming them with the help of cloud-enabled CRM solutions such as Salesforce.
February 24, 2021Download Now
Among the hardest-hit sectors of the 2020 COVID-19 pandemic was education. The solution? Move online! But as most educators know by now, it’s not that simple. Most institutions’ first efforts to migrate their teaching platforms online left much to be desired. However, students were aware of the extreme circumstances and were therefore willing to temper their expectations.
In 2021, however, students will demand more. How Training Programs Can Ensure Success in a Post-Pandemic World with Salesforce aims to help educational training professionals understand the challenges they will face in a post-COVID world and how CRM technology such as Salesforce can help overcome them.
February 10, 2021Download Now
Digital change is transforming the insurance landscape. Much of the change is being driven by rapid growth in digital solutions that leverage third-party data and advanced analytics. Virtually every aspect of insurance is seeing the beneficial impacts, especially in the underwriting and risk management arena.
This white paper dives into the widespread adoption of digital technology in underwriting today.
February 9, 2021Download Now
Agility as a framework is particularly useful in weathering unexpected market conditions. A McKinsey study that looked at the financials of 1,100 publicly traded companies during the previous economic downturn found that 10% significantly outperformed the rest. The one commonality? Their access to correct, up-to-date data and ability to use it to adjust budgets and accrual accounts to free cash flow and reduce debt.
Given the advantages, it has become common practice among today’s manufacturing thought leaders to prescribe agility as a tool to adapt and thrive in un-forecasted market conditions. But for many, the advantages are ill-defined. The Impact of Adopting an Agile Framework for Manufacturers explores the consequences of failing to adopt an agile framework, the benefits of implementing one, and the steps manufacturers need to take to succeed with agility.
January 13, 2021Download Now
Technological change is coming rapidly to the insurance industry. More and more traditional insurers are discovering the organizational agility and data security that can be found in cloud migration. In return, they get strong ROI from their investment in cloud technology.
In this white paper, you’ll learn:
January 8, 2021Download Now
Traditionally, distribution in the insurance industry revolves around agents who sell insurance policies for a commission or fee. Until very recently, this made sense: insurance products are complicated, and customers needed professional advice when navigating all of their options.
But for the last decade, the insurance industry has been shifting to a digital distribution model.
For insurance organizations, the message is clear: those who want to remain competitive in an increasingly digital world need to transform their distribution models ASAP.
This paper is divided into three sections: In the first, we explore the three digital distribution models. In the second, we cover the benefits of a Salesforce-enabled digital insurance distribution platform. Finally, we’ll look at several digital distribution use cases.
December 11, 2020Download Now
It’s no secret that the travel and tourism sector has been one of the industries hit hardest by the Covid-19 pandemic. The original 2020 revenue forecast for worldwide travel dropped from $711 billion to $396 billion – that’s a decrease of over 45%.
Fortunately, the current state of affairs won’t last forever.
How The Travel Industry Will Recover in a Post-Pandemic World examines what that transition to a post-Covid world will look like, and how the cruise lines, airlines, and hotel businesses can adapt and thrive in the coming months.
November 16, 2020Download Now
Quality is critical to a company’s success. Whether it’s the quality of products, services or internal practices, a company’s long term future rests on quality. So why is quality often perceived to be an obstacle?
In this White Paper from Gerent, we explore the reasons why quality processes are critical to most organizations. We also look at how those very processes can create problems within companies. Finally, Gerent’s Senior Director of Enterprise Quality Management Systems explains how software-based technology solutions can streamline quality practices and eliminate the issues that give quality a bad rap.
October 16, 2020Download Now
According to a Deloitte report, if manufacturers don’t embrace digital transformation and an Agile framework, “as many as 35 percent of today’s industrial companies could be out of business or significantly changed in 10 years.”
The message is clear: manufacturers need to move beyond the traditional, lean manufacturing model and embrace digital transformation and Agility if they want to compete in the 2020s and beyond.
In The Business Impact of Digital Transformation for Manufacturers, you will discover the direct benefits and applications of an Agile digital transformation – as well as the consequences of the “business as usual” model.
October 6, 2020Download Now
Salesforce unveiled Manufacturing Cloud in September 2019. Its aim is to more closely align sales forecasting and production planning to achieve greater efficiency for manufacturers and their supply chains and heighten customer satisfaction.
In this white paper, we delve into how it works and why it’s solving a longstanding problem for manufacturers. This is a must-read for all manufacturing organizations, no matter how big or small.
April 16, 2020Download Now
Smaller travel companies like specialty cruise lines, rail and bus companies and small, boutique hotels often have an extremely difficult time competing in a space controlled by giant online travel organizations with enormous marketing and technology budgets.
That’s why Gerent developed and brought to market an affordable Salesforce-powered solution called DeepQuest. DeepQuest is module-based and each module serves a specific need. Whether it’s a powerful reservation system, a shore excursion booking platform or a marketing tool, DeepQuest offers Salesforce CRM power for the travel industry – at a fraction of the cost of other systems.
Learn how this remarkable product is driving productivity in travel.
February 25, 2020Download Now
Manufacturers must deal with many challenges from global competition and far-flung supply chains to the ever-changing landscape of regulations.
Many companies try to keep up with regulatory demands using a conventional spreadsheet Quality Management System.
But, often, it isn’t robust enough to manage the task. More companies are adopting the Enterprise Quality Management System (EQMS), from ComplianceQuest, based entirely on the Salesforce platform.
As ComplianceQuest’s implementation and consultation partner, Gerent has authored a White Paper, titled QMS and Salesforce: A Better, Faster Path to Compliance, to explain why this EQMS is superior to conventional forms and how staying compliant and in conformance is straightforward, thanks to Salesforce technology.
January 8, 2020Download Now
Artificial intelligence can be a mystery to manufacturers. Yet, AI is what makes ‘smart factories’ smart. It's driving product improvement in everything from design to creation and generating cost savings in the hundreds of millions of dollars.
Gerent has produced a white paper designed to de-mystify artificial intelligence and demonstrate its manufacturing applications.
Find out how AI is powering manufacturing.
November 14, 2019Download Now
Manufacturers face enormous pressures every day. Customers are increasingly demanding. Global supply chains are straining under trade tension.
And then there’s all this talk about a “digital transformation journey”. Make no mistake: digital transformation is powerful and it’s real.
Gerent has produced a White Paper that will give you a clear view down the road to begin your own journey with confidence by providing solid advice on where and how to start.
October 18, 2019Download Now