Gerent is committed to providing holistic solutions that empower academic institutions and training organizations to achieve their strategic goals and improve their student outcomes.

Areas of expertise

We service a wide range of educational organizations:

Online training

Language Training

International / Study Abroad

Camps & Recreational Programs

Recruitment Agencies / Counseling Services

Higher Education

You can count on us

Depth & Breadth of Knowledge

We have a deep and broad understanding of all key areas of educational institutions, including:

  • • Recruitment
  • • Admissions
  • • Marketing
  • • Communities & Portals
  • • Student Experience & Engagement
  • • Reporting
  • • Enrollment Management
  • • Scheduling

Salesforce Exclusive

We are a top Salesforce pure-play consulting partner with critical mass and no corporate parent or acquisition-induced constraints.

Proven Track Record

We’ve successfully deployed Salesforce solutions into multiple large and complex Education and Training environments.

Gerent Digital

We leverage the power of our digital product agency to design winning customer experiences that set your brand apart in the education marketplace.


Salesforce for education

Flexible, easily-managed outreach tools to grow enrollment

Build thoughtful student journeys with impactful messaging that communicates your unique culture and value proposition

Dynamic reporting and dashboards powered by secure, unified data

Leverage robust student and partner profiles to gain insight into trends and opportunities for growth

Intuitive self-service portals and knowledge-sharing communities that empower students and partners

Design smart, interactive spaces that provide centralized help, secure account access, and chat for 24/7 support

Scalable scheduling tools to maximize resources and deliver seamless learning experiences

Make informed programming decisions to foster retention and improve student outcomes


Vice President, Enrollment Management

“As we brace for Fall 2021, I am tasked with managing our enrollment pipeline to ensure that we meet our strategic recovery goals. This “new reality” has certainly put me behind the eight ball because our student demographic has been impacted by the pandemic. We’ve relied on “our students” being “our students” for so long that it’s hard to gain insight into changing trends and new opportunities. I work closely with marketing and recruitment, but I don’t have a good idea of what they are doing and if we’re on track to hit our yield and retention targets.”

How can technology help?

  • Transform once siloed data into a single source of truth to gain insight into student demographics and enrollment trends
  • Access real-time student pipeline information from lead to application, through admission and enrollment, to track yield and monitor benchmarks
  • Collaborate seamlessly across business units, courtesy of shared comprehensive student and partner profiles

Director of Marketing

“I have a robust communication plan that fosters student engagement and support. However, because our institution’s data is very siloed, it has become increasingly difficult to leverage critical milestones within the student journey. As a result, there is a misconception that marketing doesn’t understand our students. We have great ideas and direction, but need a cohesive way to automate personalized messaging to reach our students (on a variety of platforms) when they need it most.”

How can technology help?

  • Create thoughtful student journeys, complete with supportive and strategically scheduled messaging
  • Leverage social media to attract and interact with students via their preferred platforms
  • Track campaign efforts and ROI to maximize spend
  • Transform once siloed data into a single source of truth to gain insight into student demographics and enrollment trends

Director of Admissions

“In admissions, we often find ourselves balancing two conflicting roles: gatekeeper and cheerleader. It’s my responsibility to adhere to our institution’s rigorous admission standards, while still communicating our mission of inclusivity and student success. I would love to spend more time getting to know my applicants, to help them through our process, but I am bogged down in tedious, manual (and sometimes double) work. I worry that I am losing touch with our current student population and am not able to add value to their experience.”

How can technology help?

  • Create campaigns to assist applicants at key milestones of the admission process
  • Provide self-service support communities to engage admitted students
  • Keep detailed student records, including communication and cases, to provide thoughtful experiences
  • Understand students and their parents/sponsors to build trust and foster retention
  • Build custom reports and dashboards with scheduled and on-demand updates/distribution options

Director of Alumni Relations

“I serve as the liaison between my school and our graduates. I coordinate with just about every department on campus and am responsible for outreach through programmed events and targeted messaging. Our institution is generously supported by alumni/donor contributions and with incoming student funding being impacted so heavily by the pandemic, I need the ability to create scholarship opportunities and carefully track ROI of our fundraising efforts and related campaigns.”

How can technology help?

  • Automate and personalize alumni outreach campaigns to foster lasting engagement
  • Manage relationships with key donors and sponsors to drive advancement initiatives
  • Create robust online communities to encourage networking and continued
  • Track campaign efforts and ROI to maximize spend


April Bollwage

Education Practice Leader

April has spent over 20 years working in education and training. Her most recent leadership role in organizational and customer operations gives her a unique insight into the challenges and opportunities facing today’s institutions.

She has developed and redesigned processes to support a network of 60 domestic learning centers and their relationships with over 500 higher ed partners. April specializes in enrollment management, strategic operations, and student experience.

Will Shu

VP of Technology

Will has worked in the technology industry for over 27 years. He has spent the last 10 years spearheading Salesforce digital transformation in the finance and education sectors. This experience has provided unique insights into the issues many businesses face during a digital migration.

His most recent senior leadership role in a global language training organization has led to a worldwide Salesforce implementation and fostered internal adoption of the new platform. Will specializes in strategic thought leadership, technology innovation, and senior IT management.


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