Episode 10: ERP/CRM Integration - The Holy Grail in Data Access

In recent years, companies have turned to Enterprise Resource Planning Systems (ERP) to streamline their back-office procedures and achieve greater operational efficiency. But for all their potential, these systems often fail to provide real gains. 

The problem? Experts point to data silos that arise between back-office ERP systems and front-office CRM platforms. In this episode of Ahead of the Curve, host Chris Henry explores the ERP/CRM disconnect and sits down with a CEO who says his company can deliver transformative integration.

In recent years, companies have turned to Enterprise Resource Planning Systems (ERP) to streamline their back-office procedures and achieve greater operational efficiency. But for all their potential, these systems often fail to provide real gains. 

The problem? Experts point to data silos that arise between back-office ERP systems and front-office CRM platforms. In this episode of Ahead of the Curve, host Chris Henry explores the ERP/CRM disconnect and sits down with a CEO who says his company can deliver transformative integration. 


Conversation highlights include:


2:43 — Why and how Endowance Solutions came up with the idea for Duet 360, a product that allows manufacturers to integrate their ERP and CRM platforms

9:29 — What tangible gains General Kinematics, a global equipment manufacturer, achieved after implementing Duet 360

15:57 — Why Endowance ultimately chose to collaborate with Gerent, a Salesforce implementation partner, to market and deploy Duet 360


Episode Guests:


Jim Egan

Vice President of North American Sales, General Kinematics

Jim Egan currently stands as the vice president of North American sales at General Kinematics. He is a team builder adept at forming innovative partnerships with outside companies and has demonstrated success driving growth in targeted markets through the implementation of key projects. 


Rob Hienekamp

CEO, Endowance Solutions

Rob Hienekamp is a highly successful consulting executive with over 30 years of experience in enterprise application implementations. His expertise spans high tech industry growth, sales and marketing processes, and enterprise application implementations.